Audience research (TBC)

Who are your audience? (primary and secondary) How are you targeting them?

Primary audience: Both male and female in the age range of 15-24 as the rock, folk, blues, country genres from the artists appeal to them as they are able to understand the meaning found within the song, because as Vernallis would argue the audience is able to make the connections between the visuals and the lyrics if a music video were present, leading them to personally identify with the artist and the narrative from the video.

In an intertextual way the audience that would typically attend a showing of the artists are the audience that don't just listen to folk/ acoustic music but also reinforce it through their clothing. Typically they'd be seen in plaid shirts or plain one coloured t-shirts, at times there would be a motif found on them. They are highly influenced by artists that relate to the genre of folk acoustic as this further encourages them to pursue their ambition to become a musicians as well.

To find out more information on our primary audience we will carry out some interviews with some individuals (around 10) at the live performance from the artists gig, asking the audience if they like the song, know the name of it, have heard of the artist before, so that we are able to identify our core audience.

Secondary audience: M & F in the age range of 25-34+ as they may be more interested in electric blues side of the of the artists genres. This is because there tends to be more guitar solos found throughout the song which may uninterest a younger audience as the song is no longer focused on a specific message but more on the composition of the song. This is seen as surveillance for this audience as they are able to depict ideas from the music that help influence their own.

Rough cut 2: John Mayer- Why Georgia

This is the second draft that we have come up with for our final production. There are some aspects of the clip which I particularly enjoy such as the the merging of two clips onto one another such as the guitar layering over the clip of the artists performing. The things that do need improvement such as the lipsynching as it is not synched with the song breaking not giving it verisimilitude.

For our next shooting we are planning on re-shooting the diegetic introduction by changing the location to the record store presented in our first draft as this will create a more interesting narrative for the audience and include some aspect of romance into it as the first impression that the audience gets when listening to the song is that it has been composed from a romantic experience.

John Mayer Research

John Mayer 

John Mayer is mostly known for his top hits such as: Free Fallin- where the light is, Why Georgia- room of squares and Who you love ft Katty Perry.

He is both a song writer and a producer from America. The song that we have chosen to produce a music video is 'Why Georgia' from his album 'Room of Squares'. The background story to this song is that the artist was going through a rough patch at the time, coming down with he decision to leave Berklee University in order to pursue his dream in becoming a performer along side Clay Cook.

He started his career mainly performing acoustic rock, however the genre that mostly influenced him into becoming a performer was the blues. He later moved into performing this genre. Overall, the genres that he is known for performing are: pop, rock, blues, folk, country and soul. 

The instruments that he is mostly seen performing with are: guitar, vocal, piano and harmonica. These are just some f the instruments which are conventional to the genre of Pop-folk. We have taken in his signature instrument, the guitar as this is the instrument that he is mostly seen with in his music videos when performing.

As for outfit, Mayer carries out the typical indie look, conventional to the genre. This means that he is mostly seen wearing denim blazers or checkered blazers. Solid colored t-shirts with some writing or none at all as the main focus is on his performance and furthermore, the tattoos on his arms add to the look of a rock performer as that is one of the genres that he performs.

https://www.youtube.com/playlist?list=PLggtP0CB_agygIyx2QWAooz41-7lGSq1l
 https://en.wikipedia.org/wiki/John_Mayer
http://johnmayer.com/ 

Rough cut 2 podcast

Rough cut 1: John Mayer- Why Georgia

This is a first draft of our music video showing some of the various different shots and locations that we are planning on including throughout the video. We present our character in urban locations such as a coffee shop and his bedroom. The color scheme seen throughout these locations are orange and brown as these are toned down colors typical for pop folk acoustic genre because even artists and other bands are seen wearing clothes with these colors as they take away the attention from the from the artist and focus it more on its performance and the song.

The purpose for our first draft was to see how each shot complimented one another and whether the locations once seen on camera suited the narrative of our song. Furthermore, this gave us an idea on how to structure each shot together as we have a variation between performance shots and vignette shots.

Digipack Cover Ideas

These are some digipack cover ideas that I have found from artists that are a similar genre to the one who I am trying to represent through all my different media platforms. The artists whose covers I have specifically chosen are: Ed Sheeran, Kodaline and John Mayer. Most of the covers as shown, consist of the main image either being an image of the artist/ band or a landscape such as the beach, mountains or an urban area.

The one that mostly captures my attention and who's idea i'd like to apply to my own work is Kodaline's high hopes cover as it is a POV photograph of someone's shoes observing another person running away. The image makes the audience feel as though they are in that person's shoes and are part of what is happening in the image. This is something I particularly enjoy from it because it integrates the audience into the image.

Green screen practice

This is a video that we worked on as a group. The task was to produce a video for the song 'Merry Christmas' by Slade using a greenscreen. We were all given a specific section from the song to edit and overlay christmas or slade related backgrounds.