ACT: Hoizer
Track: Work Song
Year: 2015
Genre: Indie Rock
Main Audience: M/F 15-25+ Lyrics
Genre Characteristics:
- Artist performing the song to an audience
- title of the song +artist name presented at the beginning of the video
- tune is mainly guitar based
- artist is dressed in neutral colors- wearing clothing that is relatable to the audience
Performance Style:
- Lipsynching
- Instrumental playing
- contemporary dancing as this song is portrayed as a ballad (unconventional to indie rock)
Star Treatment:
As Goodwin states; this is a promotional video for the artists as he is the main focus throughout the video, and the audience is presented with the development of the artist because if we compare this song to his 'take me to church' one, there is a variation in tune as one has a stronger bass line than the other suggesting that the artist is able to perform both styles of music.
Representation:
Ethnicity plays a major role throughout the song as we are presented with characters that come from different cultures, however all share a similar social group because they are all contemporary dancers regardless of their cultural difference. This expands the target audience as the viewers will be able to associate themselves with one of the dancers due to the different cultural representations within the video.
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