Vid EG20 Editors- Life Is A Fear

ACT: Editors

Track: Life Is A Fear

Year: 2015

Genre: Indie Rock

Main Audience: M/F 15-25+

Lyrics









Genre Characteristics:

• bass/guitar tempo
• Verisimilitude with costume
• variation of medium long shots and close ups ( start treatment) to act as a promotion and increase the artists recognition with the audience.

Fx:

• filters to create a gloomy/ sinister atmosphere (make it more interesting for the audience)
• dim lighting to reinforce the seriousness/ darkness of the tune and lyrics of the song
• Lights creating this disco light effect as the music does have a groovy vibe to it (the light rotating in a disco like morion help reinforce this)

Location/s + mise-en-scene:

• parking lot- known environment to the audience
• dark room to portray the sinister/ dark message of the song

Performance Style:

• The performance is mainly based along lipsynching as this is presented through close-ups of the band members singing to the camera.

Start Treatment:

• The are a lot of medium long-shot and close-ups of the band throughout the music video. This as Goodwin would argue, acts as a promotion for the band and enhances their individuality within the audience as it increases their profile and helps make the band the star of the video.